{"id":1037,"date":"2022-06-09T09:53:34","date_gmt":"2022-06-09T06:53:34","guid":{"rendered":"https:\/\/www.unicosigorta.com.tr\/blog\/?p=1037"},"modified":"2022-06-09T09:54:07","modified_gmt":"2022-06-09T06:54:07","slug":"police-satisina-degil-cozum-satisina-odaklandik","status":"publish","type":"post","link":"https:\/\/www.unicosigorta.com.tr\/blog\/police-satisina-degil-cozum-satisina-odaklandik\/","title":{"rendered":"&#8220;Poli\u00e7e sat\u0131\u015f\u0131na de\u011fil, \u00e7\u00f6z\u00fcm sat\u0131\u015f\u0131na odakland\u0131k&#8221;"},"content":{"rendered":"\n<p><em>Unico Sigorta, UniKasko \u00fcr\u00fcn\u00fcn\u00fc A\u2019dan Z\u2019ye yenileyip, geli\u015ftirerek yeniden sat\u0131\u015fa sundu. Konuyla ilgili a\u00e7\u0131klama yapan Unico Sigorta Y\u00f6netim Kurulu Murahhas \u00dcyesi Ender G\u00fczeler, \u201cM\u00fc\u015fteri, m\u00fc\u015fteri ihtiyac\u0131, kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 olgular\u0131n\u0131 i\u015f modelimizin merkezine koyarak poli\u00e7e sat\u0131\u015f\u0131na de\u011fil, \u00e7\u00f6z\u00fcm sat\u0131\u015f\u0131na odakland\u0131k.\u201d dedi.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/www.unicosigorta.com.tr\/blog\/dosyalar\/2022\/06\/Ender-Guzeler.jpg\"  alt=\"Ender-Guzeler &quot;Poli\u00e7e sat\u0131\u015f\u0131na de\u011fil, \u00e7\u00f6z\u00fcm sat\u0131\u015f\u0131na odakland\u0131k&quot;\"  class=\"wp-image-1038\"\/><figcaption><em>Unico Sigorta Y\u00f6netim Kurulu Murahhas \u00dcyesi Ender G\u00fczeler<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>UniKasko \u00fcr\u00fcn\u00fcn\u00fczde ne gibi de\u011fi\u015fiklikler var?<\/strong><\/p>\n\n\n\n<p>M\u00fc\u015fteri, m\u00fc\u015fteri ihtiyac\u0131, kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 olgular\u0131n\u0131 i\u015f modelimizin merkezine koyarak poli\u00e7e sat\u0131\u015f\u0131na de\u011fil, \u00e7\u00f6z\u00fcm sat\u0131\u015f\u0131na odakland\u0131k. Buna da \u00f6ncelikli olarak \u00fcr\u00fcn gam\u0131m\u0131z\u0131 kasko \u00fcr\u00fcnlerinden ba\u015flayarak ve tarife modelimizle \u00e7ok k\u0131sa bir s\u00fcrede de\u011fi\u015ftirdik. B\u00f6ylelikle \u201cMuafiyetli Kasko\u201d, \u201cDar Kasko\u201d, \u201cGeni\u015fletilmi\u015f Kasko\u201d ve \u201cTam Kasko\u201d paketlerinden olu\u015fan UniKasko \u00fcr\u00fcn\u00fcm\u00fcz\u00fc sat\u0131\u015fa \u00e7\u0131karmak suretiyle farkl\u0131 risklerin sigorta taleplerini en y\u00fcksek oranda kar\u015f\u0131layacak yetkinli\u011fe ula\u015ft\u0131k. Bu bizim trafik sigortas\u0131nda oldu\u011fu gibi kasko sigorta arz\u0131n\u0131n, kesintisiz ve en uygun fiyatlarla s\u00fcrd\u00fcr\u00fclebilirli\u011fi a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nem verdi\u011fimiz bir konuydu. Sigorta arz\u0131n\u0131 risk \u00e7e\u015fitlili\u011fi bak\u0131m\u0131ndan en geni\u015f kapsamda ve kesintisiz sa\u011fl\u0131yor olmak bu d\u00f6nemde acentelerimize verece\u011fimiz en \u00f6nemli desteklerin ba\u015f\u0131nda geldi\u011fine inan\u0131yoruz. Bu nedenle de yeni \u00fcr\u00fcn gam\u0131m\u0131z\u0131 tamamlayana kadar her ay farkl\u0131 bir risk gurubu i\u00e7in yeni bir \u00fcr\u00fcn\u00fc sat\u0131\u015fa \u00e7\u0131kartmay\u0131 hedefledik.<\/p>\n\n\n\n<p><strong>Mevcut ko\u015fullarda kasko sigorta pazar\u0131 b\u00fcy\u00fct\u00fclebilir mi?<\/strong><\/p>\n\n\n\n<p>Ge\u00e7ti\u011fimiz y\u0131l 20,5 milyonunu otomobil ve kamyonet ara\u00e7 s\u0131n\u0131flar\u0131n olu\u015fturdu\u011fu toplam 25,1 milyon trafik poli\u00e7esi d\u00fczenlenmi\u015ftir.&nbsp; Buna kar\u015f\u0131l\u0131k 7,1 milyonu Otomobil ve Kamyonet ara\u00e7 s\u0131n\u0131f\u0131na ait toplam sadece 8,1 milyon araca kasko poli\u00e7esi d\u00fczenlenmi\u015ftir. Bu iki ara\u00e7 s\u0131n\u0131f\u0131n\u0131n 2021 sonu itibar\u0131yla trafi\u011fe kay\u0131tl\u0131 0-15 ya\u015f ara\u00e7 say\u0131s\u0131 10,6 milyondur. A\u00e7\u0131k olarak g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere sadece bu iki ara\u00e7 s\u0131n\u0131f\u0131nda ilk 15 ya\u015f ara\u00e7lar dikkate al\u0131nd\u0131\u011f\u0131nda bile 3,5 milyonu i\u00e7in \u00e7e\u015fitli nedenlerle kasko sigortas\u0131 yapt\u0131r\u0131lmad\u0131\u011f\u0131, bunun da mevcut pazar\u0131n neredeyse %50\u2019si kadar bir potansiyele isabet etti\u011fi g\u00f6r\u00fclmektedir. 15 ya\u015f \u00f6l\u00e7\u00fct\u00fcn\u00fc 17 ya\u015f ara\u00e7lara kadar \u00e7\u0131kard\u0131\u011f\u0131m\u0131zda potansiyel pazara 3 milyon ara\u00e7 daha ekleniyor. Dolay\u0131s\u0131yla, \u00f6zellikle son y\u0131llarda ara\u00e7 rayi\u00e7 de\u011ferlerindeki art\u0131\u015fla; 10-15 ya\u015f aras\u0131nda en \u00e7ok satan ilk 15 markan\u0131n rayi\u00e7 de\u011fer ortalamas\u0131, model y\u0131l\u0131na g\u00f6re 320.000\u20ba-230.000\u20ba oldu\u011fu dikkate al\u0131nd\u0131\u011f\u0131nda ara\u00e7lar\u0131n ki\u015fisel varl\u0131k i\u00e7indeki \u00f6neminin \u00e7ok artm\u0131\u015f oldu\u011funu s\u00f6ylemek yanl\u0131\u015f olmayacakt\u0131r. Bu ara\u00e7lar\u0131n kasko sigortas\u0131n\u0131n yap\u0131labilmesi i\u00e7in geleneksel risk alg\u0131s\u0131 ve risk kabul yakla\u015f\u0131mlar\u0131 yerine, \u00fcr\u00fcnden \u00e7\u00f6z\u00fcme giden bir yakla\u015f\u0131mla, risklere uygun teminat setlerinin ve fiyatlar\u0131n sunulmas\u0131n\u0131 zorunlu k\u0131l\u0131yor. Biz de yeni \u00fcr\u00fcn gam\u0131m\u0131zla bu imk\u00e2n\u0131 sunmu\u015f olduk. Sekt\u00f6rde sat\u0131lan her 100 kasko poli\u00e7esinin %96,5\u2019u Geni\u015fletilmi\u015f Kasko poli\u00e7e paketidir.<\/p>\n\n\n\n<p><strong>Unico Sigorta olarak, UniKasko \u00fcr\u00fcn\u00fcn\u00fcz\u00fc yeniden tasarlarken nelere \u00f6ncelik verdiniz?<\/strong><\/p>\n\n\n\n<p>Bu y\u0131l hasar y\u00f6netimi i\u015f s\u00fcre\u00e7lerimizi u\u00e7tan-uca yeniden d\u00fczenliyoruz. Oda\u011f\u0131m\u0131zda fantastik kurgular ve u\u011fra\u015flar yerine sigorta teminat kapsam\u0131nda olu\u015fan ma\u011fduriyetleri en k\u0131sa s\u00fcrede ve eksiksiz giderilmesini en yal\u0131n i\u015f ak\u0131\u015f\u0131yla gidermek birinci \u00f6nceli\u011fimiz. Bununla birlikte, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde y\u00fcr\u00fcrl\u00fc\u011fe koyaca\u011f\u0131m\u0131z ve m\u00fc\u015fterilerimizin sigorta poli\u00e7e talepleriyle ba\u015flayan ve poli\u00e7e s\u00fcresince devam eden s\u00fcre\u00e7te ya\u015fatmak istedi\u011fimiz m\u00fc\u015fteri deneyimlerini tasarl\u0131yor ve bununla ilgili altyap\u0131 \u00e7al\u0131\u015fmalar\u0131na konsantre olduk.&nbsp; Hem bu \u00e7al\u0131\u015fmalara katk\u0131 sa\u011flamak hem pazarlama faaliyetlerine ili\u015fkin karar s\u00fcre\u00e7lerini desteklemek hem de fiyatlamay\u0131 olabildi\u011fince her bir m\u00fc\u015fteri i\u00e7in \u00f6zelle\u015ftirebilmek amac\u0131yla b\u00fcy\u00fck veri analizine ili\u015fkin \u015eirket kaynaklar\u0131 d\u0131\u015f\u0131nda \u00e7\u00f6z\u00fcm ortaklar\u0131 ile \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fcyoruz.<\/p>\n\n\n\n<p>Unico Sigorta i\u00e7inde bulundu\u011fu geli\u015ferek g\u00fc\u00e7lendi\u011fi bu d\u00f6nemde i\u015f hedeflerinde kar\u015f\u0131l\u0131\u011f\u0131 olmayan nafile yakla\u015f\u0131mlar, sentetik konu ve g\u00fcndemlerden uzak durarak, bug\u00fcnden gelece\u011fe uzanan s\u00fcre\u00e7te m\u00fc\u015fteri ve sat\u0131\u015f kanallar\u0131m\u0131z\u0131n ihtiya\u00e7lar\u0131n\u0131 her g\u00fcn biraz daha iyi kavray\u0131p i\u015f modellerimizi de\u011fi\u015ftirip bunlarla \u00e7\u00f6z\u00fcmler tasarlay\u0131p bu \u00e7\u00f6z\u00fcmleri de en h\u0131zl\u0131 \u015fekilde uygulamaya alarak ya\u015fanan anda de\u011fer \u00fcretmeye \u00e7al\u0131\u015f\u0131yoruz. Tabii ki hedeflerimizi ger\u00e7ekle\u015ftirme konusunda g\u00fcc\u00fcm\u00fcz ve g\u00fcvencemiz, adil, \u015feffaf, samimi, g\u00fcven ortam\u0131nda, karar s\u00fcre\u00e7lerinin i\u00e7inde yer alan \u00e7al\u0131\u015fanlar\u0131m\u0131zla, i\u015f ailemizin b\u00fcy\u00fck foto\u011fraf\u0131n\u0131 tamamlayan Unico Sigorta acenteleridir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unico Sigorta, UniKasko \u00fcr\u00fcn\u00fcn\u00fc A\u2019dan Z\u2019ye yenileyip, geli\u015ftirerek yeniden sat\u0131\u015fa sundu. Konuyla ilgili a\u00e7\u0131klama yapan Unico Sigorta Y\u00f6netim Kurulu Murahhas \u00dcyesi Ender G\u00fczeler, \u201cM\u00fc\u015fteri, m\u00fc\u015fteri ihtiyac\u0131, kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 olgular\u0131n\u0131 i\u015f modelimizin merkezine koyarak poli\u00e7e sat\u0131\u015f\u0131na de\u011fil, \u00e7\u00f6z\u00fcm sat\u0131\u015f\u0131na odakland\u0131k.\u201d dedi. UniKasko \u00fcr\u00fcn\u00fcn\u00fczde ne gibi de\u011fi\u015fiklikler var? M\u00fc\u015fteri, m\u00fc\u015fteri ihtiyac\u0131, kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 olgular\u0131n\u0131 i\u015f [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"amp_status":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[],"class_list":["post-1037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arac-surus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Poli\u00e7e sat\u0131\u015f\u0131na de\u011fil, \u00e7\u00f6z\u00fcm sat\u0131\u015f\u0131na odakland\u0131k&quot; -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unicosigorta.com.tr\/blog\/police-satisina-degil-cozum-satisina-odaklandik\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Poli\u00e7e sat\u0131\u015f\u0131na de\u011fil, \u00e7\u00f6z\u00fcm sat\u0131\u015f\u0131na odakland\u0131k&quot; -\" \/>\n<meta property=\"og:description\" content=\"Unico Sigorta, UniKasko \u00fcr\u00fcn\u00fcn\u00fc A\u2019dan Z\u2019ye yenileyip, geli\u015ftirerek yeniden sat\u0131\u015fa sundu. Konuyla ilgili a\u00e7\u0131klama yapan Unico Sigorta Y\u00f6netim Kurulu Murahhas \u00dcyesi Ender G\u00fczeler, \u201cM\u00fc\u015fteri, m\u00fc\u015fteri ihtiyac\u0131, kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 olgular\u0131n\u0131 i\u015f modelimizin merkezine koyarak poli\u00e7e sat\u0131\u015f\u0131na de\u011fil, \u00e7\u00f6z\u00fcm sat\u0131\u015f\u0131na odakland\u0131k.\u201d dedi. UniKasko \u00fcr\u00fcn\u00fcn\u00fczde ne gibi de\u011fi\u015fiklikler var? M\u00fc\u015fteri, m\u00fc\u015fteri ihtiyac\u0131, kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 olgular\u0131n\u0131 i\u015f [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unicosigorta.com.tr\/blog\/police-satisina-degil-cozum-satisina-odaklandik\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/unicosigorta\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-09T06:53:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-09T06:54:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unicosigorta.com.tr\/blog\/dosyalar\/2022\/06\/Ender-Guzeler-e1664828579662.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"742\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Unico Sigorta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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