{"id":843,"date":"2018-11-19T11:34:36","date_gmt":"2018-11-19T08:34:36","guid":{"rendered":"https:\/\/www.unicosigorta.com.tr\/blog\/?p=843"},"modified":"2023-02-04T18:10:55","modified_gmt":"2023-02-04T15:10:55","slug":"sigorta-sektorunde-teknolojinin-gucu","status":"publish","type":"post","link":"https:\/\/www.unicosigorta.com.tr\/blog\/sigorta-sektorunde-teknolojinin-gucu\/","title":{"rendered":"S\u0130GORTA SEKT\u00d6R\u00dcNDE TEKNOLOJ\u0130N\u0130N G\u00dcC\u00dc"},"content":{"rendered":"

\u0130nsanl\u0131k tarihinin ilk g\u00fcn\u00fcnden itibaren teknolojik geli\u015fim ve de\u011fi\u015fimler s\u00fcr\u00fcyor. Tekerle\u011fin , ate\u015fin bulunmas\u0131 gibi \u00e7ok \u00f6nemli de\u011fi\u015fimlerden bilgisayar\u0131n icad\u0131, internetin kullan\u0131m\u0131na kadar ki s\u00fcre\u00e7te \u00e7ok b\u00fcy\u00fck bir geli\u015fim s\u00fcrecinin ya\u015fand\u0131\u011f\u0131 a\u015fikar. Ancak yine biliyoruz ki , son 100 y\u0131lda ya\u015fanan teknolojik geli\u015fmeler \u00a0\u00f6nceki y\u00fczy\u0131llardan \u00e7ok ama \u00e7ok fazla. Bug\u00fcn 40\u2019l\u0131 ya\u015flar\u0131n\u0131 s\u00fcren insanlar\u0131n \u00e7ocukluklar\u0131nda evlerinde telefonun olmad\u0131\u011f\u0131 , televizyonun evlere yeni girdi\u011fi y\u0131llardan cep telefonunun cebimize girdi\u011fi ve televizyonlara gerek kalmad\u0131\u011f\u0131 y\u0131llara gelmi\u015f olmam\u0131z teknolojinin son 100 y\u0131lda ve hatta hatta son 50 y\u0131lda nas\u0131l bir ivmeyle geli\u015fti\u011finin en basit \u00f6rnekleri.<\/span><\/p>\n

\"unnamed-1<\/p>\n

Teknolojinin bu y\u00fckselen ivmesinin her sekt\u00f6rde yaratt\u0131\u011f\u0131 etki de \u00e7ok b\u00fcy\u00fck. Finans sekt\u00f6r\u00fc \u00f6zellikle bankac\u0131l\u0131k alan\u0131nda \u00a0teknoloji kullan\u0131m\u0131n\u0131 \u00e7ok daha erken yayg\u0131nla\u015ft\u0131rarak ve yat\u0131r\u0131mlar\u0131n\u0131 yaparak \u00f6nc\u00fc sekt\u00f6rlerin en \u00f6nemlisi olarak T\u00fcrkiye\u2019de yerini ald\u0131. Bu de\u011fi\u015fim ve geli\u015fim Finans sekt\u00f6r\u00fcn\u00fcn bir di\u011fer oyuncusu sigorta sekt\u00f6r\u00fcnde ise ayn\u0131 paralelde geli\u015fmedi. Bunda sekt\u00f6rel karl\u0131l\u0131ktaki problemler, y\u00fcksek yat\u0131r\u0131m maliyetleri ve insan kayna\u011f\u0131 fakt\u00f6rlerinin etkisi b\u00fcy\u00fckt\u00fc. 2000\u2019li y\u0131llarda sigorta sekt\u00f6r\u00fcne yabanc\u0131 yatr\u0131mc\u0131lar\u0131n girmesiyle ba\u015flayan s\u00fcre\u00e7te teknolojik de\u011fi\u015fimler de kendini g\u00f6sterdi. Ancak \u00f6zellikle son bir ka\u00e7 y\u0131lda ortaya \u00e7\u0131kan tablolar g\u00f6stermekte ki, teknolojik de\u011fi\u015fim \u00e7ok h\u0131zl\u0131 ve bu h\u0131za uyum sa\u011flayamayan \u015firketler rekabet \u015fanslar\u0131n\u0131 tamamen yitirecekler. \u0130\u015f \u00a0modelleri teknolojinin onlara sundu\u011fu imkanlarla olu\u015facak. <\/span><\/p>\n

Sigorta sekt\u00f6r\u00fc \u00f6zellikle teknolojinin g\u00fcc\u00fcn\u00fc en iyi kullanmas\u0131 gereken sekt\u00f6rlerin ba\u015f\u0131nda geliyor. Sistemleri de\u011fi\u015ftirmek, do\u011fru altyap\u0131lar\u0131 kurmak , g\u00fcvenlik sistemlerini hayata ge\u00e7irmek, 7*24 hizmet verebilir standartlar\u0131 olu\u015fturmak BT birimlerinin \u00e7oktan tamamlam\u0131\u015f olmas\u0131 gereken aksiyonlar. <\/span><\/p>\n

Digital d\u00f6n\u00fc\u015f\u00fcm bamba\u015fka bir boyutu i\u015faret ediyor. \u00a0Bu boyut \u015firketlerin sadece BT yap\u0131lar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc de\u011fil, t\u00fcm insan kayna\u011f\u0131n\u0131n k\u00fclt\u00fcrel de\u011fi\u015fimini yani i\u015f yapma bi\u00e7imlerinin de de\u011fi\u015fimini ve digital d\u00f6n\u00fc\u015f\u00fcme adaptasyonunu gerektiriyor. Bu nedenle digital transformasyon kolay de\u011fil.<\/span><\/p>\n

\"unnamed<\/p>\n

Sigorta sekt\u00f6r\u00fc poli\u00e7e, hasar ve finansal t\u00fcm s\u00fcre\u00e7lerde \u00e7ok daha h\u0131zl\u0131 olmak zorunda. H\u0131zla beraber operasyonel verimlili\u011fi sa\u011flamak i\u00e7in kaynaklar\u0131n\u0131n kullan\u0131m\u0131n\u0131 da minimize etmesi gerekiyor. Hasar maliyetlerini d\u00fc\u015f\u00fcrmesi, m\u00fc\u015fteri memnuniyetini artt\u0131rmas\u0131 ancak teknolojinin g\u00fcc\u00fcn\u00fc kullanmakla m\u00fcmk\u00fcn. M\u00fc\u015fteri deneyimini sa\u011flayamayan bir sigorta \u015firketinin do\u011fru m\u00fc\u015fteriyi olu\u015fturabilmesi ve onu kaybetmemesi m\u00fcmk\u00fcn de\u011fil. Oysa bir sigorta \u015firketinin en \u00f6nemli hedeflerinden biri do\u011fru m\u00fc\u015fteri portf\u00f6y\u00fc ve poli\u00e7e yenileme g\u00fcc\u00fc. Bunlar\u0131 ba\u015farabilmenin yolu kompleks data y\u00f6netimini yapabilir, analitik kabiliyetlerini max. seviyelere \u00e7\u0131karabilir ve yeni i\u015fletim modellerini kurabilir olmaktan ge\u00e7iyor. <\/span><\/p>\n

Robot yaz\u0131l\u0131mlar sigorta sekt\u00f6r\u00fcnde insan tabanl\u0131 aksiyonlar\u0131 otomatize ederek poli\u00e7e, hasar, underwriting gibi t\u00fcm s\u00fcre\u00e7lerde daha iyi hizmet sunabilmek \u00fczere teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00e7ok \u00f6nemli bir par\u00e7as\u0131 olarak yerini alm\u0131\u015f durumda. Bu operasyonlar\u0131n b\u00fcy\u00fck bir y\u00fczdesini robotlara b\u0131rakmak veya otomatize etmek m\u00fcmk\u00fcn. Robotlar kendi \u00a0g\u00fcvenlik profillerine sahip olarak ilgili operasyonlar\u0131 bir insan kayna\u011f\u0131ym\u0131\u015f gibi ger\u00e7ekle\u015ftirmekte. Bunun bir sonraki ad\u0131m\u0131 makine \u00f6\u011frenimi ve istatistiksel modellerle robot yaz\u0131l\u0131mlar\u0131n karar verme rol\u00fcn\u00fc de \u00fcstlenecek olmalar\u0131 . Bu durum \u015firketlerin i\u015f yapma modellerini tamamen de\u011fi\u015ftirmeleri anlam\u0131na geliyor ve risk y\u00f6netiminden akt\u00fceryal hizmetlere kadar \u00e7ok geni\u015f yelpazede daha iyi hizmet sunman\u0131n kap\u0131lar\u0131n\u0131 a\u00e7\u0131yor. \u00a0Kalite art\u0131\u015f\u0131, \u015feffafl\u0131k, verimlilik derken ayn\u0131 zamanda insan kayna\u011f\u0131n\u0131n fokusunu y\u00fcksek de\u011ferli i\u015flere \u00e7evirebilmesini sa\u011fl\u0131yor.<\/span><\/p>\n

Bir di\u011fer unsur teknolojinin imkanlar\u0131n\u0131 kullanarak olu\u015fturulacak veya teknolojinin geli\u015fimi sonras\u0131 maruz kal\u0131nan riskler i\u00e7in d\u00fczenlenecek yeni sigorta \u00fcr\u00fcnleri. \u00d6rne\u011fin; siber g\u00fcvenlik sigortas\u0131 , \u00a0\u00a0s\u00fcr\u00fcc\u00fcs\u00fcz ara\u00e7lar\u0131n yayg\u0131nla\u015fmas\u0131yla olu\u015facak yeni sigortalar , ki\u015fiye \u00f6zel verilere g\u00f6re olu\u015fturulacak \u00fcr\u00fcnler gibi… Sigorta \u015firketleri \u00fcretimlerini web, mobil gibi yeni kanallara kayd\u0131rmak \u00fczere stratejiler olu\u015ftururken mobil uygulamalar yerini chatbotlara b\u0131rak\u0131yor. Chatbotlarla \u00e7ok k\u0131sa s\u00fcrede istedi\u011finiz \u00f6zellikteki \u00fcr\u00fcne sahip olmak \u00e7ok kolay.<\/span><\/p>\n

S\u00f6z\u00fcn \u00f6z\u00fc, g\u00fcn\u00fcm\u00fczde ve yak\u0131n gelecekte , teknolojik geli\u015fmelere ayak uyduran ve bu anlamda do\u011fru stratejileri geli\u015ftiren sigorta \u015firketleri rekabet avantaj\u0131n\u0131 sa\u011flayacaklar ve boyutlar\u0131 ne olursa olsun di\u011fer \u015firketlerle rekabet ederek ayakta kalacaklar.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130nsanl\u0131k tarihinin ilk g\u00fcn\u00fcnden itibaren teknolojik geli\u015fim ve de\u011fi\u015fimler s\u00fcr\u00fcyor. Tekerle\u011fin , ate\u015fin bulunmas\u0131 gibi \u00e7ok \u00f6nemli de\u011fi\u015fimlerden bilgisayar\u0131n icad\u0131, internetin kullan\u0131m\u0131na kadar ki s\u00fcre\u00e7te \u00e7ok b\u00fcy\u00fck bir geli\u015fim s\u00fcrecinin ya\u015fand\u0131\u011f\u0131 a\u015fikar. Ancak yine biliyoruz ki , son 100 y\u0131lda ya\u015fanan teknolojik geli\u015fmeler \u00a0\u00f6nceki y\u00fczy\u0131llardan \u00e7ok ama \u00e7ok fazla. Bug\u00fcn 40\u2019l\u0131 ya\u015flar\u0131n\u0131 s\u00fcren insanlar\u0131n \u00e7ocukluklar\u0131nda […]<\/p>\n","protected":false},"author":4,"featured_media":846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"amp_status":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[],"class_list":["post-843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arac-surus"],"acf":[],"yoast_head":"\nS\u0130GORTA SEKT\u00d6R\u00dcNDE TEKNOLOJ\u0130N\u0130N G\u00dcC\u00dc -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unicosigorta.com.tr\/blog\/sigorta-sektorunde-teknolojinin-gucu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u0130GORTA SEKT\u00d6R\u00dcNDE TEKNOLOJ\u0130N\u0130N G\u00dcC\u00dc -\" \/>\n<meta property=\"og:description\" content=\"\u0130nsanl\u0131k tarihinin ilk g\u00fcn\u00fcnden itibaren teknolojik geli\u015fim ve de\u011fi\u015fimler s\u00fcr\u00fcyor. Tekerle\u011fin , ate\u015fin bulunmas\u0131 gibi \u00e7ok \u00f6nemli de\u011fi\u015fimlerden bilgisayar\u0131n icad\u0131, internetin kullan\u0131m\u0131na kadar ki s\u00fcre\u00e7te \u00e7ok b\u00fcy\u00fck bir geli\u015fim s\u00fcrecinin ya\u015fand\u0131\u011f\u0131 a\u015fikar. Ancak yine biliyoruz ki , son 100 y\u0131lda ya\u015fanan teknolojik geli\u015fmeler \u00a0\u00f6nceki y\u00fczy\u0131llardan \u00e7ok ama \u00e7ok fazla. Bug\u00fcn 40\u2019l\u0131 ya\u015flar\u0131n\u0131 s\u00fcren insanlar\u0131n \u00e7ocukluklar\u0131nda […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unicosigorta.com.tr\/blog\/sigorta-sektorunde-teknolojinin-gucu\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/unicosigorta\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-19T08:34:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-04T15:10:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unicosigorta.com.tr\/blog\/dosyalar\/2018\/11\/unnamed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1068\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Unico Sigorta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/unicosigorta\" \/>\n<meta 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Tekerle\u011fin , ate\u015fin bulunmas\u0131 gibi \u00e7ok \u00f6nemli de\u011fi\u015fimlerden bilgisayar\u0131n icad\u0131, internetin kullan\u0131m\u0131na kadar ki s\u00fcre\u00e7te \u00e7ok b\u00fcy\u00fck bir geli\u015fim s\u00fcrecinin ya\u015fand\u0131\u011f\u0131 a\u015fikar. Ancak yine biliyoruz ki , son 100 y\u0131lda ya\u015fanan teknolojik geli\u015fmeler \u00a0\u00f6nceki y\u00fczy\u0131llardan \u00e7ok ama \u00e7ok fazla. 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